COMMAND LIGHT DEALER CO-OP PROGRAM

In support of dealer sales efforts, Command Light is proud to offer a co-op reimbursement program that shares in the costs of dealer advertising campaigns and/or other marketing expenses, which promote your dealership along with Command Light and its products. Each dealership can request co-op funds up to 1% of the dealership’s previous annual sales, paid in the form of a credit. Please consult with your Regional Sales Manager for co-op amount confirmation.

Please note, co-op funds must be approved before use and the following conditions must be met:

Dealership Conditions

  • The dealership must be in good standing with Command Light Accounts Receivable with the account being current up to net 45 days. Command Light reserves the right to deny any co-op fund requests if accounts are delinquent.

Advertising/Marketing Conditions

  • Before expenditure, the following must be approved by Command Light:
    • The advertising /marketing medium(s)
      • Examples: Print ads, promotional flyers, digital campaigns, tradeshow packages
    • The Creative (prior to publication)
  • Command Light prefers the Creative solely promote Command Light products; Command Light reserves the right to deny co-op fund requests if the Creative does not put enough focus on Command Light products.
  • The Creative must utilize current assets/information from the Marketing Hub.
    • Should you need access/credentials to the Marketing Hub, please contact Marketing Director Amy Speer at amys@commandlight.com.
  • Command Light will gladly help assist in marketing collateral/strategies. Please contact Amy Speer at amys@commandlight.com for assets and ideas.
  • Following placement of marketing efforts, dealers can request reiumbursement using the CO-OP REIMBURSEMENT form below.

Approval / Reimbursement Submission

Please use the following forms for INITIAL CO-OP APPROVAL and for FINAL CO-OP REIMBURSEMENT:

INITIAL CO-OP APPROVAL FORM
FINAL CO-OP REIMBURSEMENT FORM

inital co-op approval form

Dealer Co-Op Request

  • DEALERSHIP INFORMATION:

  • CO-OP REQUEST:

  • Please confirm your Previous Year's Sales with your RSM.
  • Each dealership can request co-op funds up to 1% of the dealership’s previous annual sales, paid in the form of a credit.
    Note: Co-op funds cannot be used toward tradeshow booth fees.
  • This field is hidden when viewing the form

    PROGRAM RULES

  • SUBMIT CREATIVE:

    If marketing creative has been created, please submit for initial approval; if creative is in progress, please email Amy Speer at amys@commandlight.com with file for approval.
  • Drop files here or
    Max. file size: 50 MB.

    FINAL CO-OP REIMBURSEMENT FORM

    Dealer Co-Op Reimbursement

    • DEALERSHIP INFORMATION:

    • CO-OP REIMBURSEMENT:

    • Please confirm your Previous Year's Sales with your RSM.
    • Each dealership can request co-op funds up to 1% of the dealership’s previous annual sales, paid in the form of a credit.

    • PROOF OF CO-OP USE:

      For reimbursement, please submit proof of final published creative.
    • MM slash DD slash YYYY
    • MM slash DD slash YYYY
    • Drop files here or
      Max. file size: 50 MB.